The Millennial generation, individuals born between 1981 and 1996, are the youngest to have reached full maturity. Furthermore, because they were born after the mainstream use of personal computers but before the widespread introduction of the internet, they are the first generation of “technology natives.”
Millennials are the generation that has embraced digital technology the most quickly, probably as a result of their early exposure to developing home devices.
We explored five key research themes—healthcare, money, payment preferences, food, and banking security—to give advertisers and merchants with a top-down view of what motivates this critical target category.
With 11% of those polled had used a different payment plan for their most recent provider visit, millennials are the generation most likely to utilize a payment plan for routine medical expenditures.
This may indicate that they feel comfortable using a credit or that other financial objectives are more important. According to data, millennials were the generation most likely to employ a payment plan for their most recent surprise medical cost at 64%.
Millennials are more inclined to utilize a digital gateway than to make a payment in person, at 40% against 34%, maybe as a result of the prolonged payback period associated with installment plans. Millennials are the generation that favors digital portal payments the most, with 28% saying that it is their preferred option.
