According to McKinsey research, the metaverse is likely to offer up a world of potential for enterprises and create up to $2.6 trillion in trade volume by 2030.
Worldline’s metaverse specialist, Sascha Münger, even refers to the immersive virtual environment as “the sales channel of the future,” suggesting that it “may possibly be the next commerce channel alongside point of sale (PoS) and eCommerce.”
Such potential is why Worldline chose to construct a retail mall within Decentraland earlier this month, according to Münger in an interview, allowing its merchants to establish a Web3 presence and capitalize on the prospects the virtual world provides.
The French company has also collaborated with three technology innovators — 42Meta in Germany, Threedium in the United Kingdom, and Metyis in the Netherlands — to provide optional add-on packages such as augmented reality, a mix of physical and digital products, and targeted advertising on different plots of land in the shopping mall.
“That means you can walk through Decentraland, see a Worldline merchant’s ad, and then jump directly to the merchant’s shop in our mall,” he explained.
So far, nine customers have visited the virtual shopping mall, including German direct bank Consorsbank and Swiss luxury hotel The Chedi Andermatt. According to Münger, the low-cost opportunity to showcase their products and conduct business in the metaverse is just one of the factors that make it an attractive option.
