Customers who earn more money and those who struggle to live within their means are more likely than others to say they want to use bitcoin to make payments in the future, which equates to about one-third of customers.
An intriguing combination is presented in the article “Paying With Cryptocurrency: Can Crypto At Checkout Become A Profit Center For Merchants?”.
Both cases exhibit a steady growing trend, with 23% of those who don’t live paycheck to paycheck citing payment-related needs as their main motivation for buying cryptocurrencies. When living comfortably paycheck to paycheck, it rises to 32%, but when struggling, it rises to 43%.
Although there are fewer fluctuations, the tendency remains constant regardless of financial level. One-third of customers with annual incomes under $50,000 plan to use cryptocurrencies to make payments in the coming year. It rises to 32% for those making $50,000 to $100,000, and it rises to 36% for those making more than $100,000.
With one notable exception, the readiness to pay with cryptocurrency generally rises progressively as age decreases. Members of Generation Z are, on average, less likely than millennials to anticipate making bitcoin purchases in the upcoming year, at 38% and 39%, respectively.
Then there’s the issue of how bitcoin owners want to use their money.
The most fascinating discovery is how little there is between customers who want to pay for financial or streaming services vs those who want to spend money at retail establishments or on food.
