To assist BigCommerce businesses in making offers and discounts available to a large segment of the American public, the eCommerce platform BigCommerce has partnered with identity marketing company SheerID.
BigCommerce’s chief commercial officer, Russell Klein, stated in a news release that “our relationship with SheerID further underscores our dedication to offering merchants access to the highest-caliber technology and service providers available in the market.”
We are excited to collaborate with SheerID to support clients on a reciprocal basis. SheerID shares our objective to assist merchants in selling more and expanding more quickly to optimize success.
Customers include “consumer communities” including the military, teachers, healthcare professionals, first responders, elders, young people, and recent movers, who together make up 70% of the adult population in the United States, as well as students at universities in 191 other nations.
SheerID employs a digital verification engine that has access to 20,000 global data sources to rapidly check clients are eligible for special deals.
According to the firm, companies have seen that using SheerID to validate audiences for special offers results in three times the conversion of their regular campaigns and at least a 20:1 return on ad expenditure.
According to SheerID CEO Jake Weatherly, “Our strategic agreement with BigCommerce enables BigCommerce merchants to conveniently utilize our audience verification software from within their market-leading eCommerce platform.”
Online retailers will increasingly rely on zero-party data marketing solutions that are built right into eCommerce platforms in the cookie-less future.
“Oh my god, I love it when I look at a thing online and then I jump into my phone to read the news and there’s the product following me,” he added. “It’s really unusual when I chat with a friend, a family member, or any individual and they say that.” “What we did was flip the script,” said the group.
That entails saying goodbye to scattershot email and direct mail advertising based on dubious data as well as the sometimes protracted application procedure for such offers.
The last stretch of the process—applying or confirming your eligibility—was difficult, sluggish, and rife with fraud, according to Weatherly.
