The meaning of the phrase “seamless checkout” has gotten muddled due to its wide range of usage. Deepak Sharma, vice president and head of payments and risk engineering at eBay, spends a lot of time considering how bad this secrecy is for users and merchants given the stakes involved.
He said, “Our goal is to make sure that our consumers can make these payments in the most straightforward and smooth way possible. The goal is to “guarantee that people spend as little time as possible thinking about paying for anything,” as money is unrelated to the subject despite its significance.
Sharma’s remarks came as part of the ‘Nuvei Merchant Payments Optimization Series,’ in which he also discussed how there is more to seamlessness than just speed, considering that the original online marketplace serves 134 million users in 190 countries.
In fact, Sharma stated that in this day and age of rampant cybertheft, correctly placed friction is an essential and important weapon for both buyer and seller, a message that all parties engaged in a transaction must understand and respect.
“When we believe that there is some fraudulent payment in play, we prefer to put some friction in front of the consumers to make sure they can authenticate that it is them, that their financial data is secure.
