Mytraffic, a French location analytics business, has secured 30 million euros ($30.1 million) in Series B investment.
According to reports published Tuesday (Nov. 8), the money will assist the firm in expanding across Europe and recruiting in a number of nations. It will also aid Mytraffic in the development of products that provide insights into tourist trends and shopping habits to complement the company’s footfall data, vehicle traffic, and visitor profile capabilities.
Furthermore, the company claims that the funding will help it equip cities and merchants with location analytics — real-time data on real-world customer journeys that aims to mimic web analytics.
As previously stated, as consumers shift their daily behavior between offline and online channels, the old adage “location, location, location” has begun to apply to every business — not just developers, city planners, retailers, and restaurants.
The insights from the data that travels with consumers — what they are doing and where they are doing it — might help firms fine-tune their interactions in real-time, allowing them to create optimum experiences for customers, according to Gary Little, CEO, and president of Foursquare.
That’s happening on a hyper-local level in many situations, with many individuals continuing to work from home and going out to shop or go to the office only once or twice a week.
Little described the pandemic years as a “fascinating time” for keeping an eye on actual, physical human movement.
