AB InBev, the owner of Budweiser Brewing Group U.K., aims to launch its B2B
eCommerce platform, named BEES, in the U.K., which, according to a company news release, will provide retail customers with more information and flexibility.
As Budweiser Brewing Group focuses more on a digital experience for merchants buying from the firm, users will now have access to a more seamless order experience and communication via the platform.
Business owners will be able to search for items, make orders, schedule delivery, manage invoices, and more. BEES was first tested in the Dominican Republic in 2020 and is currently utilized in over 17 countries.
“AB InBev’s growth plan is based on technology, and introducing BEES to the UK is an exciting milestone in our company’s digital evolution.” As a part of the BEES founding team, I witnessed the platform’s growth from the beginning. We’re creating shared prosperity for our business partners and communities by using the power of data and technology. BEES, which is already ranked among the top ten eCommerce marketplaces in the world, has the potential to boost productivity for all firms in our ecosystem.”
